Segmentation is a tool that organizes and classifies private maternity providers into a manageable number of groups to understand their needs, motivations, and incentives. Those working with private maternity providers can use the segments to improve their engagement with each group of practitioners via customized channels, programs, tools, and messages, to ultimately improve the quality of care that private maternity providers offer.
The Value of Segmentation: Market Research Among Private Maternity Providers in India
Merck for Mothers
Segmentation is a research-based tool thar organizes diverse audiences into unique groups in order to better target the interventions for quality management.