Tool
The Value of Segmentation: Market Research Among Private Maternity Providers in India
Tool Type
Analytical Tool
Case study
Programme Area
Maternal and Child Health
Year
2017
Source
Merck for Mothers
Language
English
Country
Global
India
Brief Description
Segmentation is a research-based tool thar organizes diverse audiences into unique groups in order to better target the interventions for quality management.
Detailed description
Segmentation is a tool that organizes and classifies private maternity providers into a manageable number of groups to understand their needs, motivations, and incentives. Those working with private maternity providers can use the segments to improve their engagement with each group of practitioners via customized channels, programs, tools, and messages, to ultimately improve the quality of care that private maternity providers offer.