The Value of Segmentation: Market Research Among Private Maternity Providers in India

Tool
The Value of Segmentation: Market Research Among Private Maternity Providers in India
Tool Type
Analytical Tool
Case study
Topic
Market Segmentation
MNCH
Quality
Year
2017
Source
Merck for Mothers
Language
English
Country
Global
India
Quick glance
Segmentation is a research-based tool thar organizes diverse audiences into unique groups in order to better target the interventions for quality management.
Main Content

Segmentation is a tool that organizes and classifies private maternity providers into a manageable number of groups to understand their needs, motivations, and incentives. Those working with private maternity providers can use the segments to improve their engagement with each group of practitioners via customized channels, programs, tools, and messages, to ultimately improve the quality of care that private maternity providers offer.